How to differentiate your audiology services from over-the-counter hearing devices.

Affordability and accessibility make over-the-counter (OTC) solutions a strong competitor to your audiology services. Anyone can purchase an OTC device from online and retail outlets without consultation from a hearing care professional. To keep up a consistent patient flow, you need to clarify your professional value proposition in a way that motivates patients to choose your services despite the availability of perceived alternatives. 


In this checklist, we share ideas on ways to help differentiate your audiology services. Here are a few of the things this checklist will cover:

  • How you can showcase limitations of pre-programmed hearing devices vs. custom-fit to a patient's hearing needs
  • How you can provide personalized patient experiences and empathetic counseling with state-of-the-art technology
  • How medical issues can be overlooked when patients skip the professional audiology services

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