---
title: The audiologist's OTC differentiator checklist
description: Download the audiologist's checklist and learn how to differentiate your audiology services from easily accessible over-the-counter hearing devices.
---

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Checklist

# How to differentiate your audiology services from over-the-counter hearing devices.

Affordability and accessibility make over-the-counter (OTC) solutions a strong competitor to your audiology services. Anyone can purchase an OTC device from online and retail outlets without consultation from a hearing care professional. To keep up a consistent patient flow, you need to clarify your professional value proposition in a way that motivates patients to choose your services despite the availability of perceived alternatives. 

![Natus_Checklist_download_1000px_No_CTA](https://pages.natus.com/hs-fs/hubfs/Otometrics/Image%20CTAs/Natus_Checklist_download_1000px_No_CTA.jpg?width=600&name=Natus_Checklist_download_1000px_No_CTA.jpg)

In this checklist, we share ideas on ways to help differentiate your audiology services. Here are a few of the things this checklist will cover:

- How you can showcase limitations of pre-programmed hearing devices vs. custom-fit to a patient's hearing needs
- How you can provide personalized patient experiences and empathetic counseling with state-of-the-art technology
- How medical issues can be overlooked when patients skip the professional audiology services

**Fill out the form to receive your copy of the checklist to differentiate your audiology services from OTC solutions.**

### Download here

Please fill out the form and we'll send your copy of the checklist. 

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